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Research papers

Mobilizing your branded panel

Multi-modal surveys with a smartphone option are quickly becoming a necessity for proprietary consumer-facing panels. Mobile presents the opportunity to reach and engage more and better panelists, and the web underpinnings of smartphones allow the...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Jeff Vidler, Michelle Darcy, Denise Brien
June 23, 2013
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Citation

Vidler, Darcy and Brien (2013a, June 23). Mobilizing your branded panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mobilizing-your-branded-panel